Posts Tagged ‘Givenchy’
Fruit perfume May 22, 2009 | 11:11 am

Fruity perfumes, particularly the more subtle ones, are refreshing and attractive. Many perfumes aren’t immediately noticeable as having fruit essences in them but you would notice a real difference without them. Amarige Mariage by Givenchy, for instance, doesn’t smell fruity but the mimosa, spices and violet depend on the accompanying essences of citrus, peaches and plums to bolster round out its enticing aroma.

Fruits are usually used after a process called “expression” in which they are pressed or squeezed to collect their oils. The peels of citrus fruits yield excellent results with this method because they hold large quantities of oil. Citrus is very cost effective to process for perfume, particularly because the fruit does not have to be of the quality required for sale as food in our markets. Lemons and oranges, the least expensive of citrus oils, are used extensively in many brands and types of perfumes and household products for this very reason. Plus, nearly everyone loves their fresh scent!

The Cold-Pressed Method is also used to harvest fruit oils. Since the oil glands in the fruit rind are easily broken open by pressure or grating, the uncut fruit is deposited in a vat with a very rough interior then rotated. The resulting oils are then collected, decanted and separated from impurities. Favorable economics as well as their pleasant odor make citrus oil a popular ingredient in perfumes and other products.

Many people also like the scent of apples, cherries and strawberries but these three fruits, unfortunately, don’t react as expected to extraction and their attractive scent is lost in the process. When you detect these fruits in various products or perfumes, you smell a synthetic imitation due to their unsuitability for processing.

Bergamot oil, from the fruit of the Bergamot orange tree, is the exception to cheaply harvested citrus oil. Its fresh fragrance is one of the more valuable perfume ingredients due to its relative rarity but more than a third of perfumes made for women contain it. Men’s cologne has recently made liberal use of Bergamot oil as it has become more in demand. Onyx by Azzaro uses Bergamot in combination with lemon, coriander (cilantro), Juniper, cedar wood and musk to create a very masculine and attractive perfume for men. Bergamot is an ideal compliment to the other, heavier ingredients and makes the blend lighter while still maintaining an earthy, masculine scent.

Fruits also lend a youthful attitude to perfumes and an atmosphere of carefree fun, depending upon what other ingredients they’re blended with. Using fruit oils in perfume allows perfumers to convey a variety of moods and emotions as well as unforgettable aromas.

Tim Walt